The key stat for Evernote’s business is how many people it can convert to its premium service, which costs $45 a year for more storage and features. On the desktop, Windows rules with 49 percent of daily desktop usage, followed by the Mac client (38 percent), and the Web (13 percent).

Android makes up 12 percent of daily mobile usage, and Blackberry is only 2 percent. A full 79 percent of its daily mobile usage is on the iPhone OS, including the iPhone itself (63 percent), the iPod Touch (7 percent), and the iPad (9 percent). Evernote took 447 days to get its first million users, 222 days to get to its second million users, and 134 days to get to its third.Įvernote lets you take pictures of things with your phone camera or clip pages on the Web and stores them in a searchable, chronological tape of geo-tagged notes. It just crossed the three million user mark in about 60 percent of the time it took to get to two million. Evernote does that very well via the iPhone, the iPad, Android phones, Blackberries, Windows PCs, and the Web.

If there is something everyone needs help with now and then, it is remembering stuff.

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